@inbook {144328,
	title = {The axiological value of metaphor in the business press},
	booktitle = {Analizar datos > Describir variaci{\'o}n. Analysing date > Describing variation},
	year = {2011},
	pages = {405-410},
	author = {Negro Alousque, Isabel},
	editor = {Bueno Alonso, Jorge L.}
}