BP Public Relations

Submitted by Benoit Bordeleau on Wed, 07/28/2010 - 14:54

Author(s):

Depuis l'explosion de la plateforme de forage de British Petroleum Deepwater Horizon, dans le golfe du Mexique, un compte Twitter du nom de @BPGlobalPR a fait surface sur le réseau social en question, tirant à boulets rouges (par l'intermédiaire de la satire) sur la compagnie pétrolière et ses tentatives de redresser son image. Le justicier anonyme derrière le compte Twitter, qui répondait au nom de Terry lors d'un entretien courriel (voir notes), s'est présenté le 2 juin 2010 sous le nom «Leroy Stick» (identité fictive, assurément) sur le site Street Giant. @BPGlobalPR sévit toujours.

If you fall off your horse, get back on. If your horse explodes and leaks oil everywhere, try to sell that oil. (http://twitter.com/bpglobalpr)

Notes

«Why did you start this Twitter account?: “I work for BP Global PR. The reason we do PR is very simple, it’s the best job you can have. You see, corporations screw up all the time. They are very worried that the screwups are going to cost them a lot of money. They pay people like me a TON of money to make it look like they’re doing stuff, but really we don’t have to do much except talk. Our talking buys them time to figure out how they are going to sweep it all under the rug and go back to making lots of money. I get paid to talk and waste time and I get paid a lot. So why do we do this, because its our job and we love money!”»

(Brenna Ehrlich (2010/06) «Fake BP Public Relations Twitter Account a Viral Hit [Interview]» dans Mashable. En ligne: http://mashable.com/2010/05/27/bp-public-relations-twitter/ (consulté le 28 juillet 2010)).

«Dearest Media,

My name is Leroy Stick and I am the man behind @BPGlobalPR. First, let me begin by explaining my name.

When I was growing up, there was a dog that lived on my block named Leroy. Leroy was a big dog with a disdain for leashes and a thirst for blood. He made a habit of running around our block attacking anything he saw, biting my dad and my dogs basically whenever he had the chance. He chased me a few times, but I always escaped because I was/am an amazing tree climber.»

(Leroy Stick (06/2010) «Leroy Stick - The Man Behind @BPGlobalPR», dans Street Giant. En ligne: http://streetgiant.com/2010/06/02/leroy-stick-the-man-behind-bpglobalpr/ (consulté le 28 juillet 2010)).

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