Etoy Corporation

Submitted by NT2 on Wed, 10/24/2007 - 16:13

Author(s):

Etoy Corporation reprend l'esthétique et le fonctionnement des corporations commerciales pour la présentation de son site internet. La compagnie affirme faire de la «corporate sculpture» et cherche à rendre poreuses les frontière entre art, identité, nations, mode, politique, technologie, ingéniérie sociale, musique, pouvoir et commerce afin de créer un impact massif sur les marchés mondiaux et la culture numérique.

Contenus reliés

Jeux vidéo d'activisme politique

Taxonomies

Notes

«Etoy.CORPORATION goes where traditional artists, companies and individuals cannot afford or risk to go. Etoy is art and invests all resources in the production of more art. The firm represents the core and code of the corporate sculpture, and controls, protects, promotes, and exploits the cultural substance (intellectual property) and the etoy.ART-COLLECTION. etoy intends to reinvest all financial earnings in art - the final link in the value chain "money and shares are the objects of our desire but art is what we would kill for..." CEO etoy.ZAI 2001. etoy.CORPORATION is currently registred in the City of Zug, Switzerland (Register of Commerce CH-170.3.029.244-0). The private held company is owned by more than 2000 etoy.SHAREHOLDERS: international art collectors, venture capitalists, the etoy.AGENTS, the etoy.MANAGEMENT, fans and a few hundred TOYWAR.soldiers (who protected the etoy.BRAND during the legendary TOYWAR in 1999/2000). The etoy.INVESTORS feed, own and control the corporate sculpture to scan and expand the boundaries of contemporary art. etoy crosses and blurs the frontiers between art, identity, nations, fashion, politics, technology, social engineering, music, power and business to create massive impact on global markets and digital culture. etoy won several international art awards (i.e. the Golden Nica / Prix Ars Electronica, the Switch Innovation award etc.) and regularly appears on TV (invited and uninvited) as well as in other traditional media channels to inject the etoy.VIRUS: the New York Times, CNN, TV5, Silicon Valley Reporter, Washington Post, Wired News, NPR, Le Monde, Der Spiegel, NZZ, WOZ, La Rebubblica, Relax Japan etc. etoy.CREW-MEMBERS lectured and spoke at the MIT Media Lab in Boston, UCSD in San Diego, DASARTS in Amsterdam, ETH Zurich, Gottlieb Duttweiler Institute, intercommunication center icc in tokyo, the Interactive Institute in Stockholm and at many international festivals. Since 1998, orange etoy.TANKS (12 and 6 meter long standardized windowless shipping containers -- the icons of globalisation) build etoy's mobile and multifunctional office system including studios, hotels, conference rooms etc. Whereever etoy is needed in the physical world, the orange etoy.TANKS pop up or vanish over night to infect the way people think and feel (i.e. in SAN DIEGO, SAN FRANCISCO, NEW YORK, ZURICH, TOKYO, TORINO, BERLIN, AMSTERDAM, MADRID, SAN JOSE between 1998 and 2006). Depending on the market situation and projects between 10 and 25 etoy.AGENTS (currently 4 women and 11 men in Switzerland, Austria, Italy, Germany, Japan and the USA) represent the production and research crew of etoy.CORPORATION. Day-to-day business is conducted by the etoy.MANAGEMENT (2 out of 3 etoy.DIRECTORS must sign contracts).»

Recherche*

Directory

Etoy Corporation

EtoyCorporation