Public Artwork

True Advertising

Adrian Göllner,True Advertising, 2000
Adrian Göllner,True Advertising, 2000
Adrian Göllner,True Advertising, 2000
Location:
The Floating Gallery; Plug In Institute of Contemporary Art, 100 Arthur St., room 218 (The Floating Gallery); 286 Ave. M, Winnipeg, MB, Canada
Artwork creator(s): 
Göllner, Adrian
Text author(s): 
Göllner, Adrian
Installation year: 
2000
Remarks on location: 

Two locations. The Floating Gallery is now called Platform Center for Photographic and Digital Arts.

Description: 

True Advertising was an exhibition of three billboard images in Winnipeg, Manitoba, Canada in the summer and fall of 2000. The billboards promoted three new products, all of which were a little too good to be true. People wanting to find out more about the products or complain about them were directed to the True Advertising website where promotional material was provided. The site also included a feedback script so that visitors could post their comments.

Text of the artwork: 

[Panel 1]

GOD Funds All Knowing, All Seeing Mutual Fund Investments TRUE ADVERTISING.COM

[Panel 2]

The new ATM/SLOTS A BANK MACHINE BUILT FOR VEGAS! TRUE ADVERTISING.COM

[Panel 3]

It might be war, but it’s great television. THE WAR CHANNEL TRUE ADVERTISING.COM

History: 

1.The Floating Gallery, Winnipeg, Manitoba, 2000

 

2. Plug In Institute of Contemporary Art, July 28-November 3, Winnipeg, Manitoba, in 2000. Intersection of River and Osborne.

 

http://trueadvertising.com/index2.htm

Document(s): 

Adrian Göllner : War & Peace : the Ottawa Artist Remembers the Cold War

Scott, Melanie (2003).  Adrian Göllner : War & Peace : the Ottawa Artist Remembers the Cold War. Canadian Art. vol. 20, no. 1 (Spring ) , p. 44