Imagining the United States in the Photojournalism of Paris Match, 1949-1953
In March 1949, French media mogul Jean Prouvost launched Paris Match to be a French language equivalent of the U.S. American magazine Life that could carry its weight through its mixture of large photographs and accompanying pithy prose. In Paris Match’s infancy, France faced a turbulent, exciting period of reconstruction and reconciliation after the Second World War, which was bolstered by cultural, economic, and political assistance from the United States government’s Marshall Plan (1948-1953).